Social Media
Wrking Moms
SOCIAL MEDIA GROWTH | 2 YEARS
Built this working-mom community entirely from scratch — developing a warm, relatable content voice with a playful color palette across quotes, reels, and educational posts. Grew organically over two years through a community-first strategy that prioritized real connection over follower counts.
0 → 5K
FOLLOWERS
150K+
TOTAL VIEWS
2 YRS
TIME INVESTMENT
SAVING INNOCENCE
NONPROFIT | COMMUNITY ENGAGEMENT
Grew and sustained the Instagram community for this nonprofit — keeping their audience emotionally invested and active through mission-driven storytelling. Held a 3.5% engagement rate throughout, more than double the industry average of 1–2%.
12K → 16K
FOLLOWERS
12K → 16K
FOLLOWERS
3.5%
ENGAGEMENT RATE
SOCIAL MEDIA | REVENUE GROWTH
PURE COAST NATURALS
3.5%
ENGAGEMENT RATE
2X AVG
INDUSTRY BENCHMARK
Launched and managed the full social presence for this zero-waste personal care brand from zero — blending earth-toned product photography, educational sustainability content, and event coverage from local maker's markets. Content strategy was a direct driver of brand revenue growth.
2X AVG
INDUSTRY BENCHMARK
SUMMARY
150K+
VIEWS GENERATED
3.5%
AVG. ENGAGEMENT RATE
5K
FOLLOWERS BUILD FROM ZERO